Tina Fronk
May 27, 2012
PPC marketing is one of the links to Online Business Optimization success. It can provide higher revenues and you get access to unlimited clients. However, old PPC strategies are losing their effectiveness.
Jason Tabeling of searchenginewatch.com offers some valuable insight about new PPC strategies. He notes that PPC is dynamic--it is a round the clock process. If PPC is full time and "always on," doesn't that mean that your competitors are "always on?"
Tabeling broke down PPC marketing down by competitors per hour and cost-per-click by hour. He found that before 5 pm., there is a slow competitor build. This means that there are less paid advertisers per search result earlier in the day.
The cost-per-click had a spike in the morning and continued to rise throughout the day. This is valuable information for you! The best time of day for a car insurance company is different from that of retail stores. If you can understand these trends, you can optimize your PPC dayparting strategies.
For more of Tabeling's tips, check out the link below:
PPC Marketing
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Sunday, May 27, 2012
Wednesday, May 23, 2012
How To: Build Good Links
Tina Fronk
May 23, 2012
With Google's Penguin and Panda updates, good links are now more important than they have ever been. If you have bad back links, you will receive a penalty and your rankings will surely drop. A good link builder will know what tools to use to get good links.
Eric Ward of searchenginewatch.com outlines 5 questions good link builders should be able to answer with ease. He first explains the need to be able to differentiate between types of links.
Which links will promote your reputation? Which ones will increase click rates? Which will improve your rankings?
Also, Ward says that you must know what these links are capable of and how they will achieve their goals.
Ward addresses buying links. Yes, you can buy links. You need to understand the difference between buying page rank and links. You get penalized for buying page rank.
For Ward's full article, check out the link below:
Building Good Links
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May 23, 2012
With Google's Penguin and Panda updates, good links are now more important than they have ever been. If you have bad back links, you will receive a penalty and your rankings will surely drop. A good link builder will know what tools to use to get good links.
Eric Ward of searchenginewatch.com outlines 5 questions good link builders should be able to answer with ease. He first explains the need to be able to differentiate between types of links.
Which links will promote your reputation? Which ones will increase click rates? Which will improve your rankings?
Also, Ward says that you must know what these links are capable of and how they will achieve their goals.
Ward addresses buying links. Yes, you can buy links. You need to understand the difference between buying page rank and links. You get penalized for buying page rank.
For Ward's full article, check out the link below:
Building Good Links
Connect with me on Facebook!
Saturday, May 19, 2012
How To: Managing Your Facebook Advertising Campaign
Tina Fronk
May 19, 2012
Many businesses are advertising on social media networks and are getting positive responses. However, a solid campaign is necessary to execute good results.
John Lynch of searchenginewatch.com wrote an article about how to rethink your Facebook advertising campaign and provide fresh strategies to re-boost your campaign.
Lynch first addresses the Call-to-Action (CTA) on your Facebook fan page.
CTA's need to be softened. Provide incentives or rewards for your audience. Focus on building a long term relationship that can educate your audience.
Lynch notes that social media is not a tool that aims to create short-term profits. It involves long-term relationships and engagements.
This interaction is important, but it should be understood that social media is not used to create increases in revenues quickly.
For the rest of Lynch's tips, check out the link below:
How To: Facebook Advertising Campaign
Connect with me on Facebook!
May 19, 2012
Many businesses are advertising on social media networks and are getting positive responses. However, a solid campaign is necessary to execute good results.
John Lynch of searchenginewatch.com wrote an article about how to rethink your Facebook advertising campaign and provide fresh strategies to re-boost your campaign.
Lynch first addresses the Call-to-Action (CTA) on your Facebook fan page.
CTA's need to be softened. Provide incentives or rewards for your audience. Focus on building a long term relationship that can educate your audience.
Lynch notes that social media is not a tool that aims to create short-term profits. It involves long-term relationships and engagements.
This interaction is important, but it should be understood that social media is not used to create increases in revenues quickly.
For the rest of Lynch's tips, check out the link below:
How To: Facebook Advertising Campaign
Connect with me on Facebook!
Monday, May 14, 2012
Bad Back Links and How to Get Rid of Them
Tina Fronk
May 14
Back links are an important part of any website. They increase rankings and provide credibility to your website. However, with the most recent Google Penguin update, websites now have to worry about bad back links.
Jennifer Van Iderstyne of searchenginewatch.com wrote an article that explains how to get rid of bad backlinks. First, take time to identify the back links that are of low quality. Distinguishing between the good and bad back links is a crucial step.
You then need to email the source and ask them to remove the link. They will either respond and take off the link, not respond and take off the link, not respond at all or respond and tell you they will take it down if you pay them.
Van Iderstyne notes that acquiring good back links from the start is often easier than getting rid of bad ones. For more tips, read the full article.
Van Iderstyne's article is linked below.
How To: Get Rid of Bad Back Links
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May 14
Back links are an important part of any website. They increase rankings and provide credibility to your website. However, with the most recent Google Penguin update, websites now have to worry about bad back links.
Jennifer Van Iderstyne of searchenginewatch.com wrote an article that explains how to get rid of bad backlinks. First, take time to identify the back links that are of low quality. Distinguishing between the good and bad back links is a crucial step.
You then need to email the source and ask them to remove the link. They will either respond and take off the link, not respond and take off the link, not respond at all or respond and tell you they will take it down if you pay them.
Van Iderstyne notes that acquiring good back links from the start is often easier than getting rid of bad ones. For more tips, read the full article.
Van Iderstyne's article is linked below.
How To: Get Rid of Bad Back Links
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Friday, May 11, 2012
SEO-Who's The Best Fit For You?
Tina Fronk
May 11, 2012
Search Engine Optimization (SEO) is the most effective online marketing strategy for businesses looking to gain customers. SEO is a complex series of processes that, when do correctly, will immensely help your business grow.
Most businesses have caught onto the SEO idea. However, SEO efforts need special attention
and expertise. How do you know who should manage your campaign?
Andre Alpar of searchenginewatch.com wrote an article about the pros and cons of hiring in-house SEO people and SEO agencies. He said that a combination of both would generally prove most effective because you get the best of both worlds.
Alpar first outlines the pros of in-house SEO. He noted that in-house SEO is speedy because they are eager to expand their brand over the SEO channel. Also, using in-house SEO is more cost effective for your company. A huge advantage of in-house SEO is the personal attachment and responsibility. The in-house SEO person will probably care more about your company and advancing your SEO goals.
SEO agencies have their advantages, too. Fresh eyes from SEO agencies can help avoid blindness. Sometimes, in-house SEO people are caught up in the daily routine and don't notice problems and flaws. Also, a SEO agency will continuously and consistently be able to devote time to your efforts. They are reliable.
For my pros and cons, check out Alpar's full article below!
In-House and SEO Agency Pros and Cons
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May 11, 2012
Search Engine Optimization (SEO) is the most effective online marketing strategy for businesses looking to gain customers. SEO is a complex series of processes that, when do correctly, will immensely help your business grow.
Most businesses have caught onto the SEO idea. However, SEO efforts need special attention
and expertise. How do you know who should manage your campaign?
Andre Alpar of searchenginewatch.com wrote an article about the pros and cons of hiring in-house SEO people and SEO agencies. He said that a combination of both would generally prove most effective because you get the best of both worlds.
Alpar first outlines the pros of in-house SEO. He noted that in-house SEO is speedy because they are eager to expand their brand over the SEO channel. Also, using in-house SEO is more cost effective for your company. A huge advantage of in-house SEO is the personal attachment and responsibility. The in-house SEO person will probably care more about your company and advancing your SEO goals.
SEO agencies have their advantages, too. Fresh eyes from SEO agencies can help avoid blindness. Sometimes, in-house SEO people are caught up in the daily routine and don't notice problems and flaws. Also, a SEO agency will continuously and consistently be able to devote time to your efforts. They are reliable.
For my pros and cons, check out Alpar's full article below!
In-House and SEO Agency Pros and Cons
Connect with me on Facebook!
Monday, May 7, 2012
Twitter Basics
Tina Fronk
May 7, 2012
Twitter has become a hot spot for businesses. However, some businesses fail to optimize Twitter to their advantage. Some businesses aren't sure how to use Twitter for their company. No worries! Curt Finch, founder and CEO of Journyx, wrote a great article to help businesses succeed on Twitter.
Finch outlined four things not to do when on Twitter. First, don't tweet things that aren't important or valuable to your customers. Constant tweeting just to tweet is a bad idea; it gets you negative exposure. Finch says quality is better than quantity. Users are more interested in information that is of value to them and are more likely to revisit and reTweet your posts if they find them useful.
Profiles are important, too. Many businesses fail to provide the 'right' information on their Twitter profiles and backgrounds. Followers want to know that there is a real person with the business. If there is someone who manages your social media, consider putting their name in the bio or profile section.
Perhaps the biggest faux pas is using auto reply or auto post. Fans and followers can differentiate between generic auto posts and posts by a real person. This concept also applies to responding to followers. Finch says if you aren't going to respond to a follower personally, then don't at all. Auto reply is insincere and again, followers will know if it's fake. Auto reply will cause your business to lose followers fast and will also discredit your company.
Lastly, it is important to engage your customers and provide interesting and engaging content. They will visit and revisit your page and reTweet your material if they find the information authentic and useful. Finch stresses the importance of the above tips. Don't make the common mistakes outlined above. It'll help your business on Twitter! Check out the article below!
Twitter 101
Connect with me on Facebook!
May 7, 2012
Twitter has become a hot spot for businesses. However, some businesses fail to optimize Twitter to their advantage. Some businesses aren't sure how to use Twitter for their company. No worries! Curt Finch, founder and CEO of Journyx, wrote a great article to help businesses succeed on Twitter.
Finch outlined four things not to do when on Twitter. First, don't tweet things that aren't important or valuable to your customers. Constant tweeting just to tweet is a bad idea; it gets you negative exposure. Finch says quality is better than quantity. Users are more interested in information that is of value to them and are more likely to revisit and reTweet your posts if they find them useful.
Profiles are important, too. Many businesses fail to provide the 'right' information on their Twitter profiles and backgrounds. Followers want to know that there is a real person with the business. If there is someone who manages your social media, consider putting their name in the bio or profile section.
Perhaps the biggest faux pas is using auto reply or auto post. Fans and followers can differentiate between generic auto posts and posts by a real person. This concept also applies to responding to followers. Finch says if you aren't going to respond to a follower personally, then don't at all. Auto reply is insincere and again, followers will know if it's fake. Auto reply will cause your business to lose followers fast and will also discredit your company.
Lastly, it is important to engage your customers and provide interesting and engaging content. They will visit and revisit your page and reTweet your material if they find the information authentic and useful. Finch stresses the importance of the above tips. Don't make the common mistakes outlined above. It'll help your business on Twitter! Check out the article below!
Twitter 101
Connect with me on Facebook!
Friday, May 4, 2012
Keep Them Happy: How to Adress the Good and Bad
Tina Fronk
May 4, 2012
By now, businesses have learned that ignoring social feedback hurts their reputation and consequentially, their profits. It's necessary to reply to customers' feedback, whether good or bad.
However, there are rules to be followed. Ultimately, you want to ensure that the customer leaves happy. Sam Keninger's article on mashable.com outlines seven tips on how to respond to feedback. Commenting and responding to feedback engages you with your customers and shows them that you are interested in their thoughts and opinions.
Keninger stresses the importance of timeliness. You need to be aware of when things are posted about your business and then respond in a timely manner. Creating a sense of urgency in employees makes them keen to feedback and faster responses.
It is important to reply both good and bad feedback. It shows that you are involved in fixing the problems, but also that you appreciate customers and their insight. Responses should be genuine; do not auto respond! Comment streams are visible to all users. This means that users can see all the comments and notice a pattern of auto respond comments.
Be clear, concise and professional. Although negative feedback hurts, it is crucial to not take it personally and maintain a professional tone. Responses should be short, address the issues and thank the customer for pointing out issues.
Do what you say. If you say you will fix an issue, then do it. Customers will notice if the same problem keeps occurring. For more of Keninger's tips, check out his article: How to Turn Negatives Into Positives
Connect with me on Facebook!
May 4, 2012
By now, businesses have learned that ignoring social feedback hurts their reputation and consequentially, their profits. It's necessary to reply to customers' feedback, whether good or bad.
However, there are rules to be followed. Ultimately, you want to ensure that the customer leaves happy. Sam Keninger's article on mashable.com outlines seven tips on how to respond to feedback. Commenting and responding to feedback engages you with your customers and shows them that you are interested in their thoughts and opinions.
Keninger stresses the importance of timeliness. You need to be aware of when things are posted about your business and then respond in a timely manner. Creating a sense of urgency in employees makes them keen to feedback and faster responses.
It is important to reply both good and bad feedback. It shows that you are involved in fixing the problems, but also that you appreciate customers and their insight. Responses should be genuine; do not auto respond! Comment streams are visible to all users. This means that users can see all the comments and notice a pattern of auto respond comments.
Be clear, concise and professional. Although negative feedback hurts, it is crucial to not take it personally and maintain a professional tone. Responses should be short, address the issues and thank the customer for pointing out issues.
Do what you say. If you say you will fix an issue, then do it. Customers will notice if the same problem keeps occurring. For more of Keninger's tips, check out his article: How to Turn Negatives Into Positives
Connect with me on Facebook!
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