Tina Fronk
April 30, 2012
Blogs are a great way to share information with your audience and provide them with valuable content. However, self promotion has no business in your blog. To achieve web excellence, you must create valuable content and engage your audience.
Robin Wilding of The Marketing Resource Index wrote a great article that explains how to utilize your blog for your business and the most common blog mistakes.
First, you must integrate your blog with your website. Often, blogs are created to generate traffic to your website. If the two aren't integrated, it's harder for a visitor to find your website. Usually, the blog and website are hosted on two different platforms.
An easy way to fix this is to host both your blog and website on the same platform. This eliminates the disconnect and makes it easier for the visitor to find your page.
As mentioned above, self promotion has no place in your blog. Your blog should provide fresh, valuable information and news that is relevant to your audience. Don't rehash old content and don't constantly post about your products or services. No one wants to read about your products.
Consistency is key. Keeping your blog up to date and posting consistently will earn your points with Google and help you maintain your audience. The most successful blogs are updated on a consistent basis. It is bad to start blogging, stop, then start again. Be consistent!
For more tips, check out Robin's article: Blogging for Business
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Monday, April 30, 2012
Friday, April 27, 2012
Tina Fronk
April 27, 2012
Many organizations have figured out that social media plays a large part in any solid marketing plan. However, some organizations don't know how to properly utilize social media. Lauren Hockenson of mashable.com takes out the guess work. Her article explains how to optimize Facebook for you and your business.
Hockenson explains the do's and don't's of Facebook. She first addresses followers. The more followers, the better. Are you pushing yours away? Hockenson says that repetition will lose you followers. Putting the same material across all social media platforms will bore your followers and doesn't engage them. Instead, post fresh content that your audience wants to see. If you provide valuable information that gets them excited, they will click back to your page.
A common pitfall is posting for the sake of posting. Hockenson says if you don't have anything to say, then don't. Although fresh content is important, the quality is equally or more important. Hashing out poor quality content or useless content does nothing for your audience. You need to engage them and interact. Taking polls and asking questions of your audience is a good way to interact with them.
Also, reputation management comes into play. You must respond to the good and bad comments and feedback. Own up to mistakes and make things right. Fans appreciate the direct interaction and are more understanding of mistakes when you and your organization address the problem.
Businesses are out there to make money. However, promoting yourself across Facebook doesn't go over well with fans. Social media is not a place for self promotion. Instead, post the content your fans want to see. Ask them! They will tell you what they want and you can provide up-to-date fresh content that will engage them.
It's all about your audience, not you or your business. If you follow the tips above, your Facebook page can become a frequented spot by your followers who will gladly share your message and content.
To read the full article, check out the link: Facebook Marketing Do's and Don't's
April 27, 2012
Many organizations have figured out that social media plays a large part in any solid marketing plan. However, some organizations don't know how to properly utilize social media. Lauren Hockenson of mashable.com takes out the guess work. Her article explains how to optimize Facebook for you and your business.
Hockenson explains the do's and don't's of Facebook. She first addresses followers. The more followers, the better. Are you pushing yours away? Hockenson says that repetition will lose you followers. Putting the same material across all social media platforms will bore your followers and doesn't engage them. Instead, post fresh content that your audience wants to see. If you provide valuable information that gets them excited, they will click back to your page.
A common pitfall is posting for the sake of posting. Hockenson says if you don't have anything to say, then don't. Although fresh content is important, the quality is equally or more important. Hashing out poor quality content or useless content does nothing for your audience. You need to engage them and interact. Taking polls and asking questions of your audience is a good way to interact with them.
Also, reputation management comes into play. You must respond to the good and bad comments and feedback. Own up to mistakes and make things right. Fans appreciate the direct interaction and are more understanding of mistakes when you and your organization address the problem.
Businesses are out there to make money. However, promoting yourself across Facebook doesn't go over well with fans. Social media is not a place for self promotion. Instead, post the content your fans want to see. Ask them! They will tell you what they want and you can provide up-to-date fresh content that will engage them.
It's all about your audience, not you or your business. If you follow the tips above, your Facebook page can become a frequented spot by your followers who will gladly share your message and content.
To read the full article, check out the link: Facebook Marketing Do's and Don't's
Tuesday, April 24, 2012
Search Engine Optimization and You
Tina Fronk
April 24, 2012
Search engine optimization efforts are key to helping your business succeed. These efforts can improve rankings, make you more relevant and increase profits and revenues.
What exactly are search engine optimization efforts? Krista LaRiviere of searchenginewatch.com explains SEO efforts through the Hierarchy of Web Presence Optimization pyramid.
Every good business starts with a solid business plan and a strong foundation. So, too do SEO efforts. The first tier of the hierarchy comprises 10 percent of SEO efforts and involves technical things, such as coding and setting up social media and sharing icons.
The next tier builds upon the last. Keyword and competitive research help you increase your rankings by finding the 'right' keyword for your industry. Also, you need to know the demand of that keyword and what your competitors are using. This should account for 25 percent of your SEO efforts.
Optimized content marketing plan is all about optimizing your content with the keywords from the previous tier. Also, it includes keeping content fresh (press releases, blogs, etc.), distributing it to reliable sources and creating good backlinks and building and maintaining relevancy via social media. The majority of SEO efforts fall in this tier, taking 55 percent of the efforts.
The next tier up involves distributing the optimized content. This should take up 5 percent of SEO efforts. Your audience needs to see your content and you have to find where your audience is and what social media they use.
The top tier is all about improvement. The last 5 percent of your SEO efforts should be spent tracking, measuring and analyzing your results and data. Then, you must constantly tweak and update the other tiers. A successful marketing campaign relies on constantly updating and improving strategies.
Check out Krista's article below by clicking the link: The Hierarchy of Web Presence Optimization
Connect with me on Facebook!
April 24, 2012
Search engine optimization efforts are key to helping your business succeed. These efforts can improve rankings, make you more relevant and increase profits and revenues.
What exactly are search engine optimization efforts? Krista LaRiviere of searchenginewatch.com explains SEO efforts through the Hierarchy of Web Presence Optimization pyramid.
Every good business starts with a solid business plan and a strong foundation. So, too do SEO efforts. The first tier of the hierarchy comprises 10 percent of SEO efforts and involves technical things, such as coding and setting up social media and sharing icons.
The next tier builds upon the last. Keyword and competitive research help you increase your rankings by finding the 'right' keyword for your industry. Also, you need to know the demand of that keyword and what your competitors are using. This should account for 25 percent of your SEO efforts.
Optimized content marketing plan is all about optimizing your content with the keywords from the previous tier. Also, it includes keeping content fresh (press releases, blogs, etc.), distributing it to reliable sources and creating good backlinks and building and maintaining relevancy via social media. The majority of SEO efforts fall in this tier, taking 55 percent of the efforts.
The next tier up involves distributing the optimized content. This should take up 5 percent of SEO efforts. Your audience needs to see your content and you have to find where your audience is and what social media they use.
The top tier is all about improvement. The last 5 percent of your SEO efforts should be spent tracking, measuring and analyzing your results and data. Then, you must constantly tweak and update the other tiers. A successful marketing campaign relies on constantly updating and improving strategies.
Check out Krista's article below by clicking the link: The Hierarchy of Web Presence Optimization
Connect with me on Facebook!
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