April 27, 2012
Many organizations have figured out that social media plays a large part in any solid marketing plan. However, some organizations don't know how to properly utilize social media. Lauren Hockenson of mashable.com takes out the guess work. Her article explains how to optimize Facebook for you and your business.
Hockenson explains the do's and don't's of Facebook. She first addresses followers. The more followers, the better. Are you pushing yours away? Hockenson says that repetition will lose you followers. Putting the same material across all social media platforms will bore your followers and doesn't engage them. Instead, post fresh content that your audience wants to see. If you provide valuable information that gets them excited, they will click back to your page.
A common pitfall is posting for the sake of posting. Hockenson says if you don't have anything to say, then don't. Although fresh content is important, the quality is equally or more important. Hashing out poor quality content or useless content does nothing for your audience. You need to engage them and interact. Taking polls and asking questions of your audience is a good way to interact with them.
Also, reputation management comes into play. You must respond to the good and bad comments and feedback. Own up to mistakes and make things right. Fans appreciate the direct interaction and are more understanding of mistakes when you and your organization address the problem.
Businesses are out there to make money. However, promoting yourself across Facebook doesn't go over well with fans. Social media is not a place for self promotion. Instead, post the content your fans want to see. Ask them! They will tell you what they want and you can provide up-to-date fresh content that will engage them.
It's all about your audience, not you or your business. If you follow the tips above, your Facebook page can become a frequented spot by your followers who will gladly share your message and content.
To read the full article, check out the link: Facebook Marketing Do's and Don't's
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