Have you checked out comScore's U.S. Online Video Rankings lately? You should. Online video viewing is still on the rise.
The July 2012 report notes that 180 million Internet users watched 36.9 billion online content videos. What a huge number! The report also shows a huge increase in watching online video in the last five years.
In July of 2007, only 134 million were watching online video. Over the last five years, there has been a 37.3 percent increase! These numbers are vital to your video campaign. Also, online content videos are now longer than they were five years ago.
Perhaps the most important statistic is how many minutes/hours users spend watching online videos. In July of 2007, the average American viewer watched 181 minutes, or about 3 hours, of online videos. Since then, this number has been on the rise.
In July 2012, the average viewer spent 1,336.8 minutes, about 22.3 hours, viewing online video. This is an increase of 638.6 percent over the last five years! These numbers should make you happy; you have a higher chance of your customers watching your videos.
Online video includes advertisements. In July 2012, 3.9 billion minutes were spent viewing online video advertisements. What if your ad was part of this viewing? Video viewing is clearly on the rise.
How will you build video into your campaign?
Want more stats? Check out the full article: Online Video Viewing On The Rise
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Monday, August 20, 2012
Saturday, August 11, 2012
How To: Increasing Social Engagement in Mobile Apps
Tina Fronk
August 11, 2012
How do you build your customer interaction? There are a myriad of ways to do so, but today we will focus on social engagement through mobile marketing and mobile applications.
A social mobile app can be optimized to build customer bases and trick your customers into helping you expand your brand and name. How?
First, we must address what make a social application. The best social apps are ones that depend on users/friends to interact with other users/friends and that these interactions make for a positive experience. It may seem inconsequential, but this hopefully positive experience is a way to rapidly spread your app to your users and their friends.
Another easy way to make an app social is to link it with social platforms. For example, using Facebook Connect allows users to find their friends on your app. Instantly, this makes your app more social and allows you to interact with others for a positive user experience. Also, Facebook Connect allows you to track the user and user's friend's information. Pretty handy for you, right?
How about 'Share' buttons? For example, if you play a game and get a high score, you can share that score on your Facebook account. Instagram has optimized the 'share' button. After you take your picture, you can share it on Facebook and Twitter. This is a great way to get exposure for your brand and obviously create a more social app.
As social media evolves, so too will your mobile apps. Focus on what you want your users to achieve by using your app and how to create meaningful interactions. If you can utilize these tips, you are well on your way to creating a social mobile app!
For more tips, check out this article: Social Mobile App Tips
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August 11, 2012
How do you build your customer interaction? There are a myriad of ways to do so, but today we will focus on social engagement through mobile marketing and mobile applications.
A social mobile app can be optimized to build customer bases and trick your customers into helping you expand your brand and name. How?
First, we must address what make a social application. The best social apps are ones that depend on users/friends to interact with other users/friends and that these interactions make for a positive experience. It may seem inconsequential, but this hopefully positive experience is a way to rapidly spread your app to your users and their friends.
Another easy way to make an app social is to link it with social platforms. For example, using Facebook Connect allows users to find their friends on your app. Instantly, this makes your app more social and allows you to interact with others for a positive user experience. Also, Facebook Connect allows you to track the user and user's friend's information. Pretty handy for you, right?
How about 'Share' buttons? For example, if you play a game and get a high score, you can share that score on your Facebook account. Instagram has optimized the 'share' button. After you take your picture, you can share it on Facebook and Twitter. This is a great way to get exposure for your brand and obviously create a more social app.
As social media evolves, so too will your mobile apps. Focus on what you want your users to achieve by using your app and how to create meaningful interactions. If you can utilize these tips, you are well on your way to creating a social mobile app!
For more tips, check out this article: Social Mobile App Tips
Connect with me on Facebook!
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