Tina Fronk
May 27, 2012
PPC marketing is one of the links to Online Business Optimization success. It can provide higher revenues and you get access to unlimited clients. However, old PPC strategies are losing their effectiveness.
Jason Tabeling of searchenginewatch.com offers some valuable insight about new PPC strategies. He notes that PPC is dynamic--it is a round the clock process. If PPC is full time and "always on," doesn't that mean that your competitors are "always on?"
Tabeling broke down PPC marketing down by competitors per hour and cost-per-click by hour. He found that before 5 pm., there is a slow competitor build. This means that there are less paid advertisers per search result earlier in the day.
The cost-per-click had a spike in the morning and continued to rise throughout the day. This is valuable information for you! The best time of day for a car insurance company is different from that of retail stores. If you can understand these trends, you can optimize your PPC dayparting strategies.
For more of Tabeling's tips, check out the link below:
PPC Marketing
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