SEO-Who's The Best Fit For You?

Tina Fronk
May 11, 2012


Search Engine Optimization (SEO) is the most effective online marketing strategy for businesses looking to gain customers. SEO is a complex series of processes that, when do correctly, will immensely help your business grow. 


Most businesses have caught onto the SEO idea. However, SEO efforts need special attention 
and expertise. How do you know who should manage your campaign? 


Andre Alpar of searchenginewatch.com wrote an article about the pros and cons of hiring in-house SEO people and SEO agencies.  He said that a combination of both would generally prove most effective because you get the best of both worlds. 


Alpar first outlines the pros of in-house SEO. He noted that in-house SEO is speedy because they are eager to expand their brand over the SEO channel. Also, using in-house SEO is more cost effective for your company. A huge advantage of in-house SEO is the personal attachment and responsibility. The in-house SEO person will probably care more about your company and advancing your SEO goals. 


SEO agencies have their advantages, too. Fresh eyes from SEO agencies can help avoid blindness. Sometimes, in-house SEO people are caught up in the daily routine and don't notice problems and flaws. Also, a SEO agency will continuously and consistently be able to devote time to your efforts. They are reliable. 


For my pros and cons, check out Alpar's full article below!


In-House and SEO Agency Pros and Cons


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