Tina Fronk
May 23, 2012
With Google's Penguin and Panda updates, good links are now more important than they have ever been. If you have bad back links, you will receive a penalty and your rankings will surely drop. A good link builder will know what tools to use to get good links.
Eric Ward of searchenginewatch.com outlines 5 questions good link builders should be able to answer with ease. He first explains the need to be able to differentiate between types of links.
Which links will promote your reputation? Which ones will increase click rates? Which will improve your rankings?
Also, Ward says that you must know what these links are capable of and how they will achieve their goals.
Ward addresses buying links. Yes, you can buy links. You need to understand the difference between buying page rank and links. You get penalized for buying page rank.
For Ward's full article, check out the link below:
Building Good Links
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