Tina Fronk
May 7, 2012
Twitter has become a hot spot for businesses. However, some businesses fail to optimize Twitter to their advantage. Some businesses aren't sure how to use Twitter for their company. No worries! Curt Finch, founder and CEO of Journyx, wrote a great article to help businesses succeed on Twitter.
Finch outlined four things not to do when on Twitter. First, don't tweet things that aren't important or valuable to your customers. Constant tweeting just to tweet is a bad idea; it gets you negative exposure. Finch says quality is better than quantity. Users are more interested in information that is of value to them and are more likely to revisit and reTweet your posts if they find them useful.
Profiles are important, too. Many businesses fail to provide the 'right' information on their Twitter profiles and backgrounds. Followers want to know that there is a real person with the business. If there is someone who manages your social media, consider putting their name in the bio or profile section.
Perhaps the biggest faux pas is using auto reply or auto post. Fans and followers can differentiate between generic auto posts and posts by a real person. This concept also applies to responding to followers. Finch says if you aren't going to respond to a follower personally, then don't at all. Auto reply is insincere and again, followers will know if it's fake. Auto reply will cause your business to lose followers fast and will also discredit your company.
Lastly, it is important to engage your customers and provide interesting and engaging content. They will visit and revisit your page and reTweet your material if they find the information authentic and useful. Finch stresses the importance of the above tips. Don't make the common mistakes outlined above. It'll help your business on Twitter! Check out the article below!
Twitter 101
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