Building Links: Personal and Passionate

Tina Fronk

January 30, 2013

Let's take a minute and think about the links we post-always something we find amusing, interesting or useful, right? The same applies to your business. No one is going to link to your website if your content is boring and emotionless. How do we fix this problem? Check it out:

First, all companies have something they are passionate about-being able to put this passion into words will help attract links to your website. A great way to inject some life into your content is to post clients' testimonials, which are usually filled with emotion and are relatable. 

Next, personify your business. People relate to people, not a corporation or business. Spice up your 'About Us' section and highlight your employees and owners. Let your customers know that there's someone behind the business.

You can also find your lost passion by re-reading your website. How did you try to previously convey your passion to your audience and did you succeed? Is your message exciting and engaging or forgettable? Your passion may be hidden somewhere in your website and you just need to coax it out. 

Do you remember how excited you were when you first started your business? Use that excitement to revamp your old content and make your new content valuable (and linkable) to your customers. 

If you can display your passion to your audience in an engaging and meaningful way, you can start to build good links. Check out how these companies highlighted their passions and built valuable links:

How to: Link Building Examples

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Mobile Marketing: The Next Big Thing?

Tina Fronk
January 17, 2013

Let's talk mobile! 

At first, mobile advertising was off to a rocky start, but with each passing day, it gets more popular and successful. Why has this happened? Several factors contribute to the success of mobile marketing, such as personalization and constant access.

The company 4Info hopes to revolutionize mobile marketing via new targeting abilities through their Adhaven platform. Their platform allows for one-to-one marketing, which creates personalized and individualized marketing. Time Jenkins, the CEO of 4Info, explains how the platform works:

"In mobile it is tremendously difficult to know what audience you’re reaching. The AdHaven platform uses household address (or more specifically, the household segmentation information associated with the household associated with the device), as a sort of “cookie” for mobile devices. This allows 4INFO to deliver extremely precise, durable, yet anonymous targeting. For the advertiser, it means reaching the buyers you want to reach, with less waste, and therefore much greater ROI."

This revolutionary program allows marketers to reach individuals instead of a mass audience. This type of technology utilizes life events, upselling, retargeting and segmentation. 

For example, there are lists that document specific life events (such as birthdays, anniversaries, marriages) and these life events often spur goods and services purchases. One-to-one marketing would allow you to target these individuals at specific life events. 

Also, this technology could help create advertising based on segmentation. After looking through your customer database, you can create personas that are based on demographics. Then, you can segment these personas and advertise to each individual group. 

Although the technology is new, it may be the next big thing in mobile marketing. What do you think of it? Check out the full article: One-to-One Marketing

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