Blogging for Business

Tina Fronk
April 30, 2012

Blogs are a great way to share information with your audience and provide them with valuable content. However, self promotion has no business in your blog. To achieve web excellence, you must create valuable content and engage your audience.

Robin Wilding of The Marketing Resource Index wrote a great article that explains how to utilize your blog for your business and the most common blog mistakes.

First, you must integrate your blog with your website. Often, blogs are created to generate traffic to your website. If the two aren't integrated, it's harder for a visitor to find your website. Usually, the blog and website are hosted on two different platforms.

An easy way to fix this is to host both your blog and website on the same platform. This eliminates the disconnect and makes it easier for the visitor to find your page.

As mentioned above, self promotion has no place in your blog. Your blog should provide fresh, valuable information and news that is relevant to your audience. Don't rehash old content and don't constantly post about your products or services. No one wants to read about your products.

Consistency is key. Keeping your blog up to date and posting consistently will earn your points with Google and help you maintain your audience. The most successful blogs are updated on a consistent basis. It is bad to start blogging, stop, then start again. Be consistent!

For more tips, check out Robin's article: Blogging for Business

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