How To: Brand Advocates

Tina Fronk
February 18, 2012

So, by now every marketer knows the basics of social media marketing and content marketing. However, some marketers are missing out on a major marketing opportunity. What is it, you may ask? Your customers!

Think about it; your satisfied customers will probably tell others about the great product or service your business provided. This word-of-mouth marketing does a lot of great things for your business. Now, lets learn how to turn your happy customers into brand advocates.

A great marketing tool, your customers can produce quality content for you for FREE. To utilize your customers, you need to find out which ones are advocates. Ask them! Use social media networks like Twitter and Facebook and blogs to see how customers feel about your brand. Those with positive feedback are your advocates. 

Next, you need to make it easy for your customers to talk about your brand. Give them access to post on your Facebook and Twitter pages; let them tweet at you; promote videos and blogs. There are numerous ways to boost customer engagement. Make sure you let the public see any reviews or testimonials you've received from happy customers! 

Track the brand advocates and learn about them. If you interact and respond to your fans (and your critics), you will surely help them promote your business and services. To learn more about building brand advocates, check out the full article on Forbes' website: Turn Happy Customers Into Brand Advocates

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