Tina Fronk
October 13, 2012
Have you thought about growing your audience? Almost every business would answer 'yes.' However, did you think about achieving this goal via an editorial calendar? It may seem odd, but an editorial calendar can help build your customer relationships and bring in new clients.
So, what is an editorial calendar? It organizes and schedules topics that are relevant to your business and lays out when to cover topics. By organizing these topics/themes, you can create a steady following and recruit guest contributors. You should choose topics that are related to your industry and be sure not to directly talk about your company. This strategy allows you to build invaluable customer relationships.
What else should you post, tweet and blog about? A great starting block is a 'tip of the day' summary article or a brief about any big news in your industry. Polls are also a good way to engage your audience. Consistency is key, so make sure to stick to a schedule that works for you and your business.
An editorial calendar plans out day-by-day, week-by-week and month-by-month updates and posts so you can stay ahead of the curve and create meaningful relationships with your audience. The calendar also ensures content is delivered in a timely manner and provides staff with a game plan for the week. If a calendar keeps your content updated, it's worth it.
Consistency leads to increased traffic, meaningful audience engagement and even acquiring new customers. If you haven't tried out an editorial calendar, it's definitely worth a shot. They help your business operate smoothly and help organize your content strategy. For more information, check out this article:http://searchenginewatch.com/article/2215885/How-to-Create-an-Editorial-Calendar-That-Will-Grow-Your-Audience
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