October 25, 2012
Google is constantly updating their algorithm and making changes that better help the user. While admirable, these changes force websites to consistently adapt, including your website.
Here are some of the major updates that affect your website and rankings:
In regards to quality on your website, Google has made numerous changes. 'Page quality' and 'freshness' helped users find higher quality content from trusted sources and new and recent content (older content was lower in the rankings). Up-to-date, relevant content from reliable sources will definitely help you rise in the rankings.
Next, Google tackled web page ranking and indexing. These relate to location and relevancy. For example, if you search something with a location, the SERPs will show only websites that are relevant to your location search. Google has also produced fewer results for some searches in order to provide the most relevant results as fast as possible.
These updates can help you figure out how to revamp your website and maintain or increase your rankings. Use solid, 'white hat' SEO methods and you will take each update in stride.
For the full article, check out this link: http://www.free-seo-news.com/newsletter547.htm#facts
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