Five SEO Lessons

Tina Fronk

October 31, 2012

First, happy Halloween to all! Now, lets get down to business.

Today, we will discuss five ways to make sure your website succeeds. A large part of your business's success is dependent upon your website, so follow these tips to help your company.

First, you must remember SEO tactics are always changing and evolving. SEO tools that worked yesterday might not work today. Here's why: Google and numerous other search engines are constantly updating and changing their algorithms to better improve search results. For example, Google's Panda and Penguin updates targeted backlinks and quality issues. Before these updates, backlink profiles, organic or not, helped increase your rankings. You must update your SEO tactics often and monitor changes in the SEO world. Doing so will allow your website to rank higher and generate more traffic.

Secondly, stick to 'white hat' SEO tactics. It may be tempting to short cut and use the newest scamming tactics, but rest assured, the search engines will eventually catch on and you will be penalized. Organic and white hat tactics are initially more work, but won't get you or your website in trouble and usually last a while. Also, you will have to spend a lot of time restoring your rankings when you get penalized. Google is constantly updating their algorithm and will catch bad tactics. SEO requires time, effort and a lot of monitoring. Good SEO tactics will ensure long-term results and won't leave you with penalties.

Three and four focus on your website and the content. Remember what you can control. You have no power over your competitors and search engines. However, you have control of your website and the value you provide. Quality and relevant content should be a top priority. No one will visit your website twice if they find no value in it. Convince your visitors why your product or service is the best. Also, make sure to invest in a solid landing page that gets a high conversion rate.

Lastly, remember what works for YOU. Sure, Twitter, Facebook and Pinterest are big now, but are they right for your customer base? Don't be swayed by the newest and flashiest marketing trends; not all of them will work for you and your business. Choose a few that you can fully commit to and BE CONSISTENT. Do not get involved in social media unless you are willing to invest the time and keep it updated regularly. A poor social media campaign can have a negative effect on your business.

Simplicity. Keep it simple and follow the basics. These tips will help you get on the right foot and ensure good SEO practices. For more information, check out the full article:http://www.free-seo-news.com/newsletter549.htm#facts

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