Link Building Basics

Tina Fronk
July 6, 2012

By now, everyone knows the importance of links. Building legitimate back links is crucial to a successful marketing campaign and greatly aids your SEO efforts. Lately, the Google updates have been cracking down on faulty links and punishing sites with bad links.

This post will cover link building basics and how to build legitimate, authentic links. Julie Joyce's article names 131 good practices. I will outline some of these.

First, email a webmaster. Ask them for a link to your site and make sure their site is relevant to yours. Also make sure they can see the value in linking to your site.

Utilize your social media! There are tools to help you. Type in your desired keyword and check out the results. Some great link building may come out of it and you can find sources for links.

Also, check out websites that are in the same field. If they have an active engagement via social media (think Tweets, Facebook likes and blog comments), then they have decent traffic to their site; you would definitely want to link with a site that gets traffic. Again, make sure it’s relevant.

Produce content that is fresh and engaging. No content means less links. You have to produce content that users are searching for to begin building links.

There are numerous legitimate ways to build links and create a back link profile. The above tips can help you start a good link building campaign. For more tips, check out the full article below.

Link Building Basics

Connect with me on Facebook!