July 11,2012
New, exciting and engaging content is important for any website. However, rehashing the same thing doesn't do any good for your site. Matt Cutts' of Google talked about how to create truly unique content that will help your rankings.
First, don't use article spinners. These rehash old articles and change some words to try to pass it off as unique. Google software will be able to track these changes. Also, try to add in your opinion and a new angle. If you aren't providing any new information or value, Google won't reward you with a higher ranking.
How do you add value to something that is already been talked about numerous times by a myriad of people? Use your personal experience. How did these tips help you or how were you affected by so and so? Adding value is difficult, but with some research and experience, you will be able to raise your rankings.
Infographics can be a good way to stand out. However, Cutts warns that you must fact check your information and provide relevant and valuable information. Infographics can be hard to pull off, however, because they need to be very closely tied to your business and product.
Creating content is an ongoing process that can pay off in the long run if done correctly. Make sure you have your own opinions about your topics and add in your personal experience. Don't use article spinners and avoid rehashing hot topics in your field. If you follow Cutts' tips, you can start to improve your content and rankings.
For all of Cutts' tips, check out the link below: http://searchenginewatch.com/article/2190942/Googles-Matt-Cutts-Talks-Infographics-Differentiation-More-SEO-Topics
Connect with me on Facebook!
No comments:
Post a Comment