Tina Fronk
July 2, 2012
Now that you've started your SEO marketing campaign, what comes next? Constant tracking, monitoring and improving.
Without some type of analytics, you won't be able to see the progress your campaign is making or what is working and what isn't. Many people are worried about how complicated these analytics can be, but Google has simplified their process so that anyone can track and monitor.
Andrew Edwards' article about Google Analytics (GA) provides some insight about how to use it and the pro's and con's.
First off, GA stops monitoring data after a certain number of hits. This can be good and bad. Of course, when you reach the maximum hits, it's good to know you're getting traffic. However, you don't know how much traffic after the maximum number allotted by GA.
Edwards' addresses Key Performance Indicators (KPI) as well. For large corporations, KPI is essential. Any enterprise must track their KPIs, however, some corporations have more than others. The free GA limits the number of KPIs per profile. GA has theirs set at 20 KPIs. To monitor and track your efforts, 20 KPIs might not be enough for some enterprises.
Although GA may have limitations, it's a great starting point for analytics. It provides free basics and helps you track important factors of your SEO campaign. There are services that provide analytics for a price, but GA is free.
More Edwards' full article, check out the link below:
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