Content Marketing Basics

Tina Fronk
June 1, 2012


Content marketing is a valuable part of a solid Online Business Optimization plan. Your content must be fresh, current and engaging. Content marketing requires a lot of effort but has a huge pay off.


Bob Tripathi of searchenginewatch.com has ten tips to help you get started with your content marketing campaign. 


Tripathi said social media platforms are a great starting block. By viewing social media conversations, you can see what people are Facebooking, Tweeting and blogging about. If they are talking about it, you should be, too. If they are talking about it on social media, they could also be searching for it on major search engines as well. 


Another great way to get engaging content is through an interview. Tripathi suggested interviewing the experts in your field. You can do so via Skype, Google + or do a video interview. This gives your viewers options.


Testimonials can be a great content marketing tool. Customers often write reviews about your company, but these never get published, except maybe in a company newsletter. If you can find a way to publish these, you can highlight your business while also creating meaningful content. 


For more of Tripathi's creative content marketing ideas, check out the full article.


Check it out: Content Marketing Basics


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