Tina Fronk
September 9, 2012
User experience is all about perception and interaction. It is vital to the success of your website. If your users and followers don't perceive your website as valuable and easy to use, you will soon lose them.
So, what is user experience?
Let's start with value. A person will continually revisit a website if it provides something the user perceives as useful and relevant to them.
As a user experience designer, you must find out what the users want. If you can give them what they want, they are more likely to revisit your website.
Even if your website exceeds expectations about value, you may still lose customers. Why? Simplicity. Is your website easy to navigate? If a user has to jump through hoops to get to what they want, they might just leave your site.
Lastly, is your site efficient? For example, is a user able to check out effectively, or do they have to go through numerous steps? Also, is it an enjoyable experience or a terrible one?
These are all factors to consider when designing a website.
The best website is the one that gets repeat visitors and happy users. Sometimes, what you think the customers wants is actually not what they want. Be sure to listen to your audience and their wants and needs.
If you follow these tips, you will be well on your way to a well crafted, user friendly website.
For more tips, check out the full article: UX Design and Your Website
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