July 28, 2012
How do you measure progress? SEO and marketing campaign managers need to track their efforts so they can see what they need to improve on and what is working. There are numerous free and paid analytics dashboards that can provide this information. Here are some of the basics you should be tracking:
1. Bounce Rate
Bounce rate focuses on the number of people who visit your site and, for whatever reason, leave your page. This is important to monitor because it can show you what keywords and advertisements affect bounce rates. Also, they can show which pages have higher or lower bounce rates (think landing pages, homepages and internal pages).
2. Average Page Views
The number of page views per visit provides valuable insight into your customers' interactions. How long did they interact and how far into your website did they go? Measuring their level of engagement can help predict future conversion rates and intent.
3. Average Time Spent on Your Site
How long are your customers spending on your website? Quality and quantity of time are important factors that show you how involved your customers are with you and your brand. The longer they spend on your site, they better. This builds trust and these interactions are important in creating and maintaining relationships between your customers and your brand.
When combined, these three metrics can help you evaluate your digital media campaign and what is working and what is not. Always monitor your progress, because the SEO world is always changing and so are the strategies. Check out the full story below:
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