Ecommerce is a huge online market that reaches men and women alike. However, previous studies showed that women made the majority of household purchase decisions.
Recent studies have shown that men are now starting to make these decisions. This is a huge deal, because men are often forgotten in ecommerce advertising.
Andres Izquieta, CEO of Five Four Club, examined the trends and compiled six of the hottest ecommerce trends behind men's ecommerce.
First, Izquieta addresses purchasing power. It was thought that men didn't shop online, but studies show that 70% of men research and buy online. This is a huge untapped market. Men now have purchasing power and we need to find a way to reach them.
Less is more. Women tend to buy more per order and in abudance. However men buy, one item and it lasts for a while. This means marketing to men needs to be pin pointed and specific. What you're selling must fit their needs and be tailored to their online habits habits.
Izquieta also notes the importance of niche markets and the ease of online shopping for men. The above trends are important and must be taken into consideration when trying to market to men.
For more of these tips, check out the full article: eCommerce Trends with Men
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