Tina Fronk
November 16, 2012
Let's talk mobile!
So, marketing across multiple mobile platforms is a great marketing tool. We know it allows customers to shop on the go and also allows marketers to track trends. However, the newest mobile trend is mobile couponing.
According to Juniper Research, over 500 million people will use mobile coupons in the next year. Have you and your business invested in mobile couponing apps? Groupon, Living Social and other coupon-based websites have made mobile apps to reach these millions of people.
Researchers predict that this rise in mobile couponing will be a result of new applications, like mobile wallets, and the integration of coupons into social media networks. Mobile apps have made it much easier for consumers to purchase online and mobile marketers are utilizing these apps to build up a larger customer base and profit.
Also, Juniper's report found that marketers aren't just using coupons to get a quick sale; many companies are now investing in mobile coupons in order to maintain long-term engagement with customers. However, some businesses are hesitant to accept mobile coupons.
Either way, mobile couponing is becoming a big mobile strategy. Do you research and see if mobile couponing is a good idea for your business.
For more information, check out Mobile Marketing Magazine's website: http://mobilemarketingmagazine.com/content/wallets-and-social-will-fuel-30-cent-rise-mobile-couponers-2013
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