SEO: Do's and Don't's

Tina Fronk

September 23, 2012

SEO campaigns are vital to the success of any business. They lay out your strategies and goals for the company and how you will achieve these goals in your campaign. To reach your goals, follow these five tips.

1. Goals-Are You Setting The Right Ones? 

What are your goals for your website? Rankings should be one of your top priorities. Do you have low rankings on your website? It could be due to ineffective keywords. You need to optimize your website with multiple keywords and phrases that have less competition. If you get high rankings with these keywords, over time, you may get higher rankings for the popular keywords in the same category. Start building your website with less popular keywords to achieve higher rankings. 

2. Stay Focused

SEO is an ongoing process and a constant effort is required to see results. Utilize the tools you have and make sure you track, monitor and modify your strategy often. It's a slow process, but you need to stay focused on the big picture and the process to get there.

3. Get The Basics Right

There are always new and exciting technologies in the SEO world to try, but the basics also work. While it's good to keep up with the most current strategies, it's also important to get the basics right. Make sure you optimize your website, use quality content and have good backlinks. After these are covered, you can start expanding into more complex strategies.

4. Keywords-Do Your Research

The keywords you choose are vital. they help people find your page on SERPs and represent your company. However, the best keywords aren't the most sought after ones or the ones that seem obvious. You need to research keywords and which ones will work best for you. Often, the long tail keywords work best. 

5. Backlinks

Backlinks are about quality, not quantity. You may have a lot of backlinks, but if they aren't good ones, you'll get punished by Google (Panda and Penguin updates). Avoid automatic links from link building scams and don't buy backlinks. Even if you only have several backlinks, you can still rank well. Remember, it's about quality links, not how many you have. 

If you follow these tips, you can reach your goals. 

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