It's easy to over do it. Think of a website you've been on that is loaded up with CTAs: 'Like us on Facebook,' 'Follow me on Twitter,' 'Subscribe to our Blog' and 'Connect with us on G+.' However, sometimes less is more. People will follow you because of your content, not your CTAs. If you have tons of social media networks, choose one or two to showcase on your website. Don't overwhelm your customers!
Good placement is important as well. For example, a great place to put a social media CTA is at the bottom of the page, after the content. Why? If someone made it all the way to the bottom, it means they read your content and had some interest. Also, anywhere else seems kind of out of place and annoying. If they want more of your content, what better way than to have them check out one or two of your social media networks?
Next, focus on the actual CTA button. The usual 'Share' and 'Tweet Me' buttons are the same across websites. Stand out! Instead of embedding their CTAs, create your own. Almost every website has a social share button, so the reader may start to block them out because they all look the same after a awhile. Use a different color scheme or do something that will make your CTA stand out from all the other CTAs out there. Also, don't make promises you can't keep. If your CTA says it'll do something, then make sure you follow through.
CTAs deserve a decent time investment. They help users engage with your brand and expand your brand across different networks. For more tips on how to improve your CTAs, check out the link below:
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