Tina Fronk
June 19, 2012
The Panda update was created in order to monitor the content of websites and to determine whether the content is of high or low quality. Those of higher quality would see increases in their rankings while those of lower quality would drop in rankings.
This update has forced businesses to reexamine their content marketing strategies and the way in which they create content. Auto created content is a red flag. Authentic, fresh content will rank higher. Newer content also ranks higher with Google.
Although sharing content from others is a good idea, you need to have your own unique content. The content also has to be engaging. Good content will also help you build trust with your audience. The more people link to your website, the more trustworthy it appears.
Maintaining and increasing rankings are vital to the success of any business. They create visibility. Even with Google's numerous updates, businesses can still succeed if they monitor and adapt to these changes.
For more tips, check out Google's blog!
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