April 24, 2012
Search engine optimization efforts are key to helping your business succeed. These efforts can improve rankings, make you more relevant and increase profits and revenues.
What exactly are search engine optimization efforts? Krista LaRiviere of searchenginewatch.com explains SEO efforts through the Hierarchy of Web Presence Optimization pyramid.
Every good business starts with a solid business plan and a strong foundation. So, too do SEO efforts. The first tier of the hierarchy comprises 10 percent of SEO efforts and involves technical things, such as coding and setting up social media and sharing icons.
The next tier builds upon the last. Keyword and competitive research help you increase your rankings by finding the 'right' keyword for your industry. Also, you need to know the demand of that keyword and what your competitors are using. This should account for 25 percent of your SEO efforts.
Optimized content marketing plan is all about optimizing your content with the keywords from the previous tier. Also, it includes keeping content fresh (press releases, blogs, etc.), distributing it to reliable sources and creating good backlinks and building and maintaining relevancy via social media. The majority of SEO efforts fall in this tier, taking 55 percent of the efforts.
The next tier up involves distributing the optimized content. This should take up 5 percent of SEO efforts. Your audience needs to see your content and you have to find where your audience is and what social media they use.
The top tier is all about improvement. The last 5 percent of your SEO efforts should be spent tracking, measuring and analyzing your results and data. Then, you must constantly tweak and update the other tiers. A successful marketing campaign relies on constantly updating and improving strategies.
Check out Krista's article below by clicking the link: The Hierarchy of Web Presence Optimization
Connect with me on Facebook!
No comments:
Post a Comment